Inside our quest to the lightest bottle feasible, we took our eyesight into a team of pro glassmakers. Exploring styles and glassblowing tactics to minimise glass usage without the need of compromising sturdiness.

The end result saw glass getting hand-blown right into a teardrop condition. For The 1st time within the model’s record, the long-lasting sq. Johnnie Walker bottle is reformed. 

Johnnie Walker’s 5 years of study and development have intended that the know-how gained is being used throughout the selection of Diageo products and solutions.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

International Style and design Director at Diageo, Jeremy Lindley who led the look undertaking, claimed, “Johnnie Walker Blue Label Ultra was born outside of an ideation session looking at the way forward for luxurious. With other types moving toward lightweight – such as eyewear and high-efficiency cycling – we questioned regardless of whether luxury spirits could adhere to suit. “We took our eyesight into a workforce of qualified glassmakers and all over a five year test-and-master system bit by bit uncovered how to produce classy, lightweight glass.

This new, light-weight bottle is a factor of exquisite beauty; but more importantly, it demonstrates what is achievable In relation to lightweighting glass. We'll keep on implementing these learnings throughout our array, getting additional progressive strides as we glance to the future of Scotch.”

In addition to external glass makers, the manufacturer rethought all aspects of how the bottle is designed, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for The very first time at any time, intended reforming the read more long-lasting Johnnie Walker square bottle.

Sure—this collectible version could be purchased on the internet and shipped securely towards your door with signature affirmation.

Liquid Light enveloped guests inside a mesmerizing interaction of sunshine and shadow, with going gentle passing by way of glass varieties and projecting classy styles on to white walls.

Learn more about Spirit of Development – our worldwide ESG programme that will help produce a extra inclusive and sustainable entire world.

This is the globally allotted release produced from exceptional stocks, like whisky from ghost distilleries which are no more in Procedure. Under 888 bottles were being made globally.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo As well as this, Diageo has announced that a royalty-cost-free license on the patent will be provided to anybody who needs to affix Johnnie Walker in its mission. Lindley mentioned: “As an alternative to hold this new expertise near to our chest, we’re psyched to offer a royalty-absolutely free licence to our granted United kingdom patent to the entire world.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

The expose of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that the ground-breaking layout could encourage the greater high-class, light-weight, and low-carbon whisky bottles of tomorrow. 

We are a world leader in beverage alcohol with An excellent assortment of brands throughout spirits and beer.

Your payment info is processed securely. We don't retailer bank card details nor have entry to your bank card data.

Johnnie Walker got down to advance the spirits sector by experimenting with lightweight glass for its luxury whiskies, inspired from the trend to 'fragile' in lieu of 'significant' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.